Igniting Emotions – KLB Group Welcomes a Bold New Era of Ambition
On the evening of June 27, 2025, members of the great KLB Group family gathered for a truly special night – filled with joy, pride, and powerful emotions – to celebrate two major milestones: the Official Launch of KLB’s New Brand Identity and the Quarter II/2025 Employee Birthday Celebration.
This was not just a party, but a brilliant milestone marking a spectacular transformation for KLB and honoring the strong bonds that have shaped our extraordinary collective.
The room was moved to stillness as we revisited the emotional highlights of our journey through the video “The Brand Identity Transformation Journey of KLB.” Every image, every moment took us through a whirlwind of emotions – from the heartfelt memories of our founding days, to the relentless efforts that led us to this point, and finally the thrilling turning point when we welcomed a bold, modern KLB Group with a renewed “Aspiration for Innovation and Expansion.”
Each member of the KLB family could not help but feel a deep sense of pride and reflection on the journey we have walked together. In his heartfelt speech, Chairman Bùi Trọng Tấn shared: “The time has come for us to embrace a new symbol – one powerful enough to convey our new stature, our renewed spirit, and our bigger ambitions.
This new brand identity, with every stroke and every hue, not only reflects professionalism and modernity but stands as a bold declaration of our mindset: ‘Relentless Aspiration.’ It represents a KLB ready to break all limits, to pioneer and lead, and to continuously create outstanding values.”
He added: “I truly believe that with our spirit of relentless aspiration and the united efforts of every team member, KLB Group will continue to move forward with confidence – creating remarkable successes and achieving sustainable prosperity.
And on this occasion, I would like to extend my warmest birthday wishes to all members celebrating in Q2. May you be blessed with good health, happiness, and success on every path ahead.”
The celebration continued with warm wishes and heartfelt moments dedicated to team members born in the second quarter. Hugs, smiles, and thoughtful gifts beautifully showcased the familial warmth that defines KLB.
On the meaningful occasion of Vietnamese Family Day – June 28, KLB also expressed deep gratitude to every employee’s family – the steadfast foundation behind our people – for their unwavering support and encouragement that empower us to give our best for the company’s growth.
The energy rose with the “Know the Brand – Spread the Spirit” minigame.
With exciting questions about the new logo and appealing rewards, our members had great fun while deepening their connection to KLB’s new brand identity.
The evening concluded with a toasting ceremony, a cozy dinner, and lively in-house musical performances – all creating a night to remember, filled with connection, energy, and heartfelt emotions.
This event was more than a ceremony – it was a powerful affirmation of KLB Group’s visionary spirit and aspiration for transformation.
With a bold new mindset, strategic direction, and unified heart, we step together toward ambitious goals – reaching beyond borders and creating a prosperous, sustainable future.
Let’s take a look back at some of the most memorable highlights from this meaningful event:
