Content Creative Team Leader
Job Description
Job Objective:
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Develop creative brand concepts for real estate projects, beer restaurant chains, and retail supermarket chains that are distinctive, impactful, and appealing to target customers.
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Create compelling content to drive sales across both online and offline communication channels.
Key Responsibilities:
1. Content Creation for Communications
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Develop brand concepts, brand stories, and positioning for real estate projects, beer restaurant chains, and retail supermarkets.
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Build communication plans for various project stages in real estate, F&B, and retail chains.
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Write PR articles, project introductions, and knowledge-sharing posts for websites, fan pages, and groups.
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Create content for platforms such as Facebook, TikTok, YouTube, Zalo OA, Email Marketing, etc.
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Brainstorm and write scripts for project review videos, consultation clips, and viral campaigns.
2. Content Strategy by Project Stage
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Work closely with the sales department to understand products and target customers.
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Develop content plans aligned with each sales phase (pre-launch – booking – launch – after-sales).
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Keep updated with market trends, investment insights, and legal policies to produce accurate and engaging content.
3. Content Optimization & SEO
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Write SEO-optimized articles to rank project and investment-related keywords on Google.
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Apply technical SEO techniques: headlines, meta descriptions, H1–H3 tags, internal links, etc.
4. Media Channel Coordination & Management
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Manage content for company fan pages, websites, and relevant groups (real estate, F&B).
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Coordinate with designers, media, and advertising teams to ensure consistent and effective content delivery.
5. Performance Measurement & Optimization
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Track engagement, click-through rates, and leads generated from content.
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Analyze user insights to refine and improve content strategy.
Candidate Requirements
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Minimum 3 years of proven experience in content creation, content marketing, and brand concept development in the real estate, F&B, or retail sectors at reputable companies or corporations.
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Strong logical and creative thinking, with the ability to quickly grasp ideas and translate them into relevant messages.
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In-depth understanding of marketing, customer psychology, buying behavior, consumption trends, and marketing funnels and tools.
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Proficient in Canva, Google Docs, and AI tools for content creation; experienced in video script writing.
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Strong teamwork and collaboration skills, especially with sales, media, and advertising departments.
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Capable of building relationships and working effectively with KOLs and agencies.
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Bachelor’s degree in Marketing, Communications, Journalism, or Economics.
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Male or female, aged 25–35, well-presented, proactive, positive, enthusiastic, responsible, and able to work under pressure.
Benefits
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Salary: 15–25 million VND/month
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Full benefits as per the Labor Code and company policy (13th-month salary, holiday bonuses, annual leave, union benefits, etc.)
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Social insurance in accordance with labor law
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Paid public holidays and annual leave
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Access to professional training courses
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Annual team building and company retreat
Work Location
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Hanoi: 48 Lê Văn Lương, Thanh Xuân District
Working Hours
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Monday to Friday: 08:00 AM – 05:00 PM
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Saturday: 08:00 AM – 12:00 PM